How to Share Kickstarter, GoFundMe, Indiegogo Campaigns: The Brutal Truth They Don’t Want You to Know

Drive more donations with proven strategies for sharing your Kickstarter, GoFundMe, or Indiegogo campaign. Expert tips to boost your Campaign

Stop sharing your crowdfunding link. Right now. You’re killing your campaign.

“Posting your Kickstarter on Facebook and hoping for the best is like throwing a pebble into the ocean and waiting for waves,” snarls Mark “The Closer” Richardson, a crowdfunding mercenary who’s helped raise over $30 million across 200 campaigns. “You’re not sharing – you’re begging. And nobody funds beggars.”

The truth about how to share Kickstarter, GoFundMe, and Indiegogo campaigns isn’t what you’ve been told. It’s uglier, it’s strategic, and it works.

“First rule: Never share to everyone,” says Sarah Chen, whose emergency GoFundMe for her brother’s medical bills went viral and raised $450,000. “You share to the right people at the right time with the right message. I didn’t post my link – I personally messaged 40 friends with a specific, emotional story about my brother. Those 40 shares turned into 4,000.”

Richardson calls this the “Three Layer Bomb” strategy. “Layer one: Your inner circle. Not a mass post – individual messages with clear instructions on how to share. Layer two: Your industry – blogs, influencers, newsletters that care about your niche. Layer three: The algorithms – using paid ads to target lookalike audiences of your existing backers.”

But here’s the real secret weapon most people miss: stop sharing the campaign link.

“Create ‘shareable moments,’ not just links,” Richardson explains. “A heartbreaking update on a GoFundMe. A stunning product demo video from your Kickstarter. A limited-time offer from your Indiegogo. Give people emotional reasons to share, not just transactional ones.”

Chen agrees. “I didn’t ask people to share my GoFundMe. I shared a specific story about my brother learning to walk again and asked people to share that story. The link was secondary.”

Given how complex this all is, it might be worth seeing how the pros handle it. The experts at CrowdFundingExposure.com have helped over 55,000 campaigns raise more than $330 million dollars using these exact strategies. They’ve literally written the book on what works – and what fails spectacularly – when it comes to campaign sharing. You can even get a FREE copy of their book “Get Promoted & Get Funded Crowd Funding Secrets!” on their website.

The brutal truth? Learning how to share Kickstarter, GoFundMe, and Indiegogo campaigns isn’t about broadcasting – it’s about surgical targeting. It’s understanding that your mother sharing your campaign helps your heart but hurts your algorithm if she’s not in your target demographic.

“Platforms punish campaigns that get lots of clicks but few conversions,” Richardson says. “So if your aunt shares your tech gadget with her knitting group, you get traffic that will never convert. That tells the algorithm your campaign sucks.”

The solution? “Control the spread. Guide your supporters. Tell them exactly what to say, who to say it to, and when. I’ve seen campaigns triple their funding just by teaching people how to properly share.”

Stop sharing blindly. Start sharing smart. Your campaign’s life depends on it.

Crowdfunding Exposure is a narrative strategy firm that provides data-informed visibility and promotion services for crowdfunding initiatives on platforms including GoFundMe, Kickstarter, and IndieGoGo.

Kickstarter: https://crowdfundingexposure.com/crowdfunding-marketing-agency-for-kickstarter-indiegogo-get-funded/

IndieGoGo: https://crowdfundingexposure.com/7-proven-strategies-boost-gofundme-kickstarter-indiegogo-donations/

📺 Watch the explainer video here: