The spa industry is booming as more men and aging boomers seek pain relief as well as relaxing and luxury treatments. And the global market for male grooming products is booming, and is projected to reach US$60.7 billion by 2020, according to Euromonitor.
But the traditional spa and salon does not cater to the needs of men nor create an atmosphere desired by them.
Today men have two choices, go to a gender-neutral spa and salon where they feel uncomfortable or intimidated by the female clients. Or they can go to a so-called men’s spa where the services are second rate without attention to detail (i.e. one attendant does multiple services she really is not trained to do).
This funding campaign is designed to change that and open in the Oklahoma City market a men’s spa and salon that is developed by men for men with the care, charm and knowledge of a highly educated and trained staff of the industry’s finest female stylists, therapists and industry experts. Complete facilities, services and products found only in upscale international resorts — with class and sophistication —
this will be a spot that men want to go and their significant others want them to go to as well.
By helping to fund this endeavor, you will be an important part of changing the culture of men’s grooming options.