We ethically source and supply loose gemstones and create bespoke items of jewelry in workshops in London’s Hatton Garden. Building upon our relationships in the industry, we can deliver gems and jewelry at a price well below that of traditional high street retailers. We offer a large range of diamonds (we have access to an inventory of over 100,000 stones via our wholesaler) and we specialize in precious colored gemstones, a fast growing area of the market.
We supply high quality products to both business and retail markets in a smarter, more cost-effective way. This is achieved in part through our relationships high in the gem supply chain and partly through a lean business model.
We work to order, operating online, over the phone and face-to-face, without the need for costly retail premises or inventories. This enables us to serve our customers with a small, dynamic team, helping us to keep our costs low. It also means that we can put capital to work marketing the business.